“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

The Cliff Promenade in Netanya is considered to be one of the most beautiful in Israel. It's a nice place for walk, there are marvelous lawns, magnificent observation points, romantic sitting areas in front of the sea, paragliding sites and playgrounds for children. One of the specific features of the promenade, which attracts many people, is mosaic sculpture project "New Wave" created by the sculptor and designer Ruslan Sergeev. At the end of the film you can see The Victory Monument, located next to the promenade.

Hawaiian surfer Sean Yoro aka Hula combines his love of surfing and his artistic talent, creating hyperrealistic portraits of bathing women at different seaside locations. His work is inspired by street art and abandoned spaces that he uses as his hard-to-reach canvases. Carefully carrying cans of colored paint on the edge of his board, the New York-based artist applies his half submerged female portraits onto the wall.

An indigenous woman participates in a parade called "International Indigenous Beauty" during the first World Games for Indigenous Peoples in Palmas, Brazil, October 24, 2015. Billed as the indigenous Olympics, the games are expected to attract nearly 2,000 athletes from dozens of Brazilian ethnicities, as well as from such far-flung nations as Ethiopia and New Zealand. (Photo by Ueslei Marcelino/Reuters)

Ra Paulette is an American cave sculptor based in New Mexico who digs into hillsides to sculpt elaborate artistic spaces inside mountains. Reviewer Martha Mendoza in the Los Angeles Times described the caves he created as shrines, as hallowed places, a “sanctuary for prayer and meditation” while others describe the caves as works of art. The caves are finished with “scallops, molded curves, smooth ledges, inlaid stones, narrow pods and crusty ledges”. His caves attract visitors worldwide.

Miners search for jade stones at a mine dump at a Hpakant jade mine in Kachin state, Myanmar November 25, 2015. Using heavy earth-excavators and explosives, miners have been tearing into Myanmar's northern hills in recent months, in a rush to excavate more jade from the world's richest deposits of the gemstone before a new government takes office next year. (Photo by Soe Zeya Tun/Reuters)

A biker poses on his Bousouzoku motorbike at the Dangouzaka rest stop in Yamanashi, west of Tokyo, Japan, January 3, 2016. Police on Sunday halted a group of about two dozen Bousouzoku bikers who paraded their noisy motorcycles during an annual New Year outing in the Mount Fuji region. This Japanese motorcycle subculture dated back to the 1950s and regularly chafes with the police because of their provocative traffic behaviour and bike customising, that is often deemed illegal. (Photo by Thomas Peter/Reuters)

In 1994, after the fall of the Soviet Union, all Ukrainians had to get a new passport – and photographer Alexander Chekmenev was on hand to take their photos. The snatched extra shots he took are remarkable in their honesty and tenderness. (Photo by Alexander Chekmenev/The Guardian)