“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

The Greenland ice sheet is a vast body of ice covering 660,235 sq miles, roughly 80% of the surface of Greenland. It is the second largest ice body in the world, after the Antarctic Ice Sheet. Some scientists predict that climate change may be near a "tipping point" where the entire ice sheet will melt in about 2000 years. If the entire 2,850,000 cubic kilometres (683,751 cu mi) of ice were to melt, it would lead to a global sea level rise of 7.2 m (23.6 ft).

An undated archive picture shows a dog pulling a Belgian machine gun at an unknown location in northern France. A Viscount in the Armoured Cavalry Branch of the French Army left behind a collection of hundreds of glass plates taken during World War One (WWI) that have never before been published. The images, by an unknown photographer, show the daily life of soldiers in the trenches, destruction of towns and military leaders. The year 2014 marks the 100th anniversary of the start of WWI. (Photo by Collection Odette Carrez/Reuters)

A student uses a ruler to measure the distance between forks before a formal dinner at The International Butler Academy China on September 16, 2014 in Chengdu, China. Over the last several years, there has been a surge in demand among China's wealthy for Western-trained butlers, with many academies seeing large portions of their graduating classes hired by Chinese families or companies. (Photo by Taylor Weidman/Getty Images)

René Maltête was a French photographer and poet. His pictures were based on the element of surprise and incongruity, often having a humorous and even philosophical side to them. At the start of his career, he often had to resort to manual labor as an addition to his to his profession in order to pay the bills. However, René's talent of seeing and being able to capture in time humorous moment of mundane, day-to-day life payed off in the end. Over the years, his works were published in a number of magazines in addition to numerous exhibitions that were held worldwide to popularize his work. (Photo by René Maltête)

Tom Nevins guts a feral pig sow during hunting on Silver Plains Station on October 8, 2011 outside of Coen, Australia. Feral pigs are recognised as environmental and agricultural pests reported to have a population of up to 23.5 million over around half of Australia. The Cooktown Hog Hunt is held annually with this year's hunting window open from registration at 2pm on Friday to the end of weigh in at 2pm on Sunday afternoon. (Photo by Mark Kolbe/Getty Images)

Second World War veteran 90 year old William Walker launches the Scottish Poppy Appeal, together with soldiers from the Royal Highland Fusiliers, 2nd Battalion the Royal Regiment of Scotland, on October 27, 2011 in Penicuick, Scotland. Mr Walker, who was wounded while serving in Burma in 1943 with the Royal Scots, helped the soldiers form the shape of ninety to celebrate the 90th anniversary of the annual November campaign. (Photo by Jeff J Mitchell/Getty Images)

Hirotoshi Itoh graduated from Tokyo National Fine Arts University in 1982 and later went into his family business as a stonemason. He spent several years working with metal before turning his attention to stones. He utilizes stones found in a river bank near his home, and he creates sculptures that juxtapose the original shape and hardness of the material with surprising humor and texture. You can find more of his work on his Deviant Art page.