While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Magbola Alhadi, 20, and her three children pose for a portrait in Jamam refugee camp in Maban County, South Sudan on August 11th, 2012. Magboola and her family weathered aerial bombing raids for several months, but decided it was time to leave their village of Bofe the night that soldiers arrived and opened fire. With her three children, she travelled for 12 days from Bofe to the town of El Fudj, on the South Sudanese border. The most important thing that Magboola was able to bring with her is the saucepan she holds in this photograph. It wasn't the largest pot that she had in Bofe, but it was small enough she could travel with it, yet big enough to cook sorghum for herself and her three daughters (from left: Aduna Omar, 6, Halima Omar, 4, and Arfa Omar, 2) during their journey. (Photo by Brian Sokol/Panos Pictures)

A member of a local swimming club holds a Russian national flag as he dives in at the start of a 24-hour swimming marathon near the western Siberian city of Barnaul March 29, 2014. Thirty members of the club will swim in turn during the event, held to mark Crimea becoming part of Russia, local media reported. (Photo by Andrei Kasprishin/Reuters)

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)

Dog puppy “Sandy” protects against the rain with an umbrella fixed on her leash during a stroll in Rust, southern Germany, on May 26, 2013. (Photo by Patrick Seeger/AFP Photo)

PETA (People for the Ethical Treatment of Animals) activists wear crocodile masks during a demonstration against the use of crocodile skins ahead of Milan's Fashion Week, in Milan's Duomo Square, Italy, Tuesday, February 21, 2017. Milan Fashion Week opens Wednesday. (Photo by Antonio Calanni/AP Photo)

A Poison Ivy and Boba Fet (Star Wars) cosplayer during the MCM Birmingham Comic Con at NEC Arena on March 18, 2017 in Birmingham, England. (Photo by Ollie Millington/Getty Images)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)