A PETA (People for the Ethical Treatment of Animals) activist with her body painted promotes veganism in Bangkok April 21, 2016. (Photo by Jorge Silva/Reuters)

A woman eats candy in the shape of a phallus during the Kanamara Matsuri, or Iron Phallus Festival through a street near the Kanamara shrine in Kawasaki outside of Tokyo April 5, 2015. The festival celebrates fertility and is used to raise awareness and money for the prevention of sexually transmitted diseases. (Photo by Thomas Peter/Reuters)

Syrian government troops patrol the newly captured al- Sakhour neighbourhood in the eastern part of the northern city of Aleppo on December 7, 2016 Rebels in Aleppo called for a five- day truce and the evacuation of civilians Wednesday after losing more than three quarters of their territory including the Old City to a Syrian army offensive. (Photo by George Ourfalian/AFP Photo)

Jiff with Playboy Playmates arrives at the Playboy Super Bowl XLIX Party on Friday, January 30, 2015 in Scottsdale, Ariz. (Photo by Omar Vega/Invision/AP Photo)

Indian models showcase creations by designer Shivan & Naresh during the Lakme Fashion Week (LFW) Winter/Festive 2016 in Mumbai on August 27, 2016. (Photo by Sujit Jaiswal/AFP Photo)

A kid wearing rollerblades hitches a ride via motorbike, in Port-au-Prince, Haiti, Sunday, October 25, 2015. The country held the first-round presidential vote Sunday. Haitians chose between 54 presidential hopefuls and a slew of legislative and municipal candidates. (Photo by Ricardo Arduengo/AP Photo)

This picture shows a two-year old orangutan seized from a residents house at the provincial Nature Conservation and Agency (BKSDSA) office in Banda Aceh on September 16, 2014. The critically-endangered primates population are dwindling rapidly due to poaching and rapid destruction of their forest habitat that is being converted into palm oil plantations. (Photo by Chaideer Mahyuddin/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)