While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man poses for a photograph in front of a mural of Democrat US presidential nominee Hillary Clinton clad in a swimsuit bearing the colours of the US flag in West Footscray in Melbourne on July 30, 2016. An Australian mural of US presidential nominee Hillary Clinton in a revealing, stars and stripes swimsuit may be taken down, after it has reportedly been deemed offensive. (Photo by Paul Crock/AFP Photo)

Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

Brain-on-a-chip. Dazzling in green and magenta this image shows the nerve fibres (in green) produced by neural stem cells (in magenta) as they grow on a synthetic gel. Captured by a technique known as confocal microscopy, the image is part of research shedding light on how tinkering with the environment can affect the way in which nerve fibres grow. (Photo by Collin Edington and Iris Lee/Massachusetts Institute of Technology/Wellcome Images)

An Iraqi woman and foreigners use pair of compact discs as a filter to watch the partial solar eclipse in war-torn Baghdad, 29 March 2006. Without access to proper equipment to protect their eyes from the sun's rays, eclipse watchers in Iraq used makeshift filters. The moon blotted out the sun over northwest Africa early Wednesday, turning day into night in a total solar eclipse as it swept a shadowy path from the outer tip of Brazil to the steppes of Mongolia. (Photo by Hassan Ammar/AFP Photo)

A diesel locomotive has ended up in the river Venoge on March 8, 2013 near Penthalaz, Western Switzerland. The freight locomotive derailed near Cossonez railway station with its driver slightly injured. (Photo by Fabrice Coffrini/AFP Photo)

Labourers stack dried bricks inside a kiln, where they will be fired, at a brick factory on the outskirt of Sanaa, Yemen, June 1, 2016. Traditional mud brick tower houses have always been a source of pride to Yemenis, and over a year into a devastating civil war, they are also providing some much-needed jobs in the ancient capital Sanaa. (Photo by Mohamed al-Sayaghi/Reuters)

Pakistani civil society activists release lanterns into the sky in Lahore on December 15, 2016, as they pay tribute to victims on the second anniversary of an attack on The Army Public School in the city of Peshawar. Taliban militants attacked on Pakistani Army Public School in Peshawar, killing 151 people mostly children on December 16, 2014. (Photo by Arif Ali/AFP Photo)