To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Actors Jason Statham and Rosie Huntington-Whiteley arrive at the Metropolitan Museum of Art Costume Institute Gala (Met Gala) to celebrate the opening of “Manus x Machina: Fashion in an Age of Technology” in the Manhattan borough of New York, May 2, 2016. (Photo by Lucas Jackson/Reuters)

Emily Ratajkowski arrives at The Metropolitan Museum of Art Costume Institute Benefit Gala, celebrating the opening of “Manus x Machina: Fashion in an Age of Technology” on Monday, May 2, 2016, in New York. (Photo by Charles Sykes/Invision/AP Photo)

Retired Mongolian-born “yokozuna” wrestler Hakuho (far L), who now goes by the name Miyagino, watches as participants (R) try to push out Japanese wrestler Hakuoho (C) during a sumo class for youngsters on the sidelines of the 14th Hakuho Cup, a competition for young sumo wrestlers from elementary and middle school, at the Kokugikan arena in the Ryogoku area of Tokyo on February 12, 2024. (Photo by Richard A. Brooks/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Hasty Pudding Theatricals Woman of the Year Sandra Bullock gets kisses from Vice President John Blickstead (L) and President of Hasty Pudding Theatricals Clare Putnam (C) in Harvard Square February 12, 2004 in Cambridge, Massachusetts. (Photo By Douglas McFadd/Getty Images)