To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

US actress Jennifer Lawrence signs autographs before the premiere of the movie “Mother” presented in competition at the 74 th Venice Film Festival on September 5, 2017 at Venice Lido. (Photo by Tiziana Fabi/AFP Photo)

Cast member Bryce Dallas Howard poses at the premiere of the movie “Jurassic World: Fallen Kingdom” at Walt Disney Concert Hall in Los Angeles, California, U.S., June 12, 2018. (Photo by Mario Anzuoni/Reuters)

Guests arrive at the red carpet for the movie “The Truth” (La Verite) presented in competition at the 76th Venice Film Festival, in Venice, Italy, August 28, 2019. (Photo by Yara Nardi/Reuters)

Model Alessandra Ambrosio poses for photographers during the red carpet for the movie “Spotlight” at the 72nd Venice Film Festival in northern Italy, September 3, 2015. (Photo by Stefano Rellandini/Reuters)