When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Faithful carry a boat out to sea, filled with offerings to Yemanja, the African sea goddess, during a ceremony honoring the deity in Montevideo, Uruguay, Saturday, February 2, 2013. Thousands of worshippers come to the beach in Montevideo on her feast day, February 2, bearing candles, flowers, perfumes and fruit to show their gratitude for her blessings bestowed upon them. The belief in the goddess sprouts from Umbanda, a blend of religions that include African, Catholicism and Spiritism. (Photo by Matilde Campodonico/AP Photo)

This photo taken on December 2, 2015 shows a lenticular cloud forming as white streaks from airplanes mark the blue sky, in a rare atmospheric phenomena above the town of Gevgelija on December 2, 2015. Lenticular clouds have been regularly confused for UFOs throughout history due to the their smooth, round or oval lens-shaped structure. (Photo by Armend Nimani/AFP Photo)

Emma Navarro of the U.S. celebrates with supporters after beating Veronika Kudermetova of Russia in their second round women's singles match at the Wimbledon Tennis Championships in London, Thursday, July 3, 2025. (Photo by Joanna Chan/AP Photo)

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.

Sean Phillips flies through the air as he demonstrates the JetLev water propelled jet pack that is strapped to his back at the Yacht & Brokerage Show on February 17, 2012 in Miami Beach, Florida. (Photo by Joe Raedle/Getty Images)

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Based on the layout of Helm’s Deep featured in Peter Jackson’s film adaptation, this 150,000 brick set piece is astounding. The artists, who go by the names Rich-K and Big J, apparently, nail the atmosphere and scale of the conflict of one Lord of the Rings most iconic scenes. At the time these photos were taken, the model was about 90% complete, with an estimated four months worth of work. The time, money and personal investment that must have gone into this project is impressive.