241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Alan Wilson, Director of James Ritchie & Son clockmakers, founded in 1809, adjusts a clock face at the Cannongate Tobooth to British Summer Time on March 21, 2012 in Edinburgh, Scotland. The Tolbooth, built in 1591, was where tolls and public dues were collected. The clock face dates back to 1820 and replaced an earlier clock from the 17th Century. Clocks will be put forward by one hour on Sunday March 25, 2012 at 1.00am and British Summer Time (BST) will officially start. (Photo by Jeff J. Mitchell/Getty Images)

Axel, a research prototype rover for exploring the Moon, Mars and other planets, is remotely driven over rocks as engineers from Jet Propulsion (JPL) and grad students from Caltech (California Institute of Technology) demonstrate its mobile over the steep and rocky grounds of the JPL Mars Yard on January 14, 2009 in Pasadena, California. The rover is capable of descending cliffs or into craters and returning by a cable tethered to its starting point. Development of the Axel rover is a point effort funded by NASA Exploration Systems Mission Directorate (ESMD) and lead by Principal Investigator Issa Newnas and Co-Investigator and Caltech professor of mechanical engineering bio engineering Joel Burdick. (Photo by David McNew/Getty Images)

John Gourley leans out of the cab of Goliath, one of Europe's largest cranes on September 20, 2011 in Rosyth, Scotland. The crane will begin the assembly of the Queen Elizabeth Class aircraft carriers later this week, when it lifts the first section of the two deck high 8,000 tonne centre block, which includes a section of the flight deck. The lift will mark the start of the Rosyth shipyards assembly of the first of two 65,000 tonne vessels the largest warships ever built for the Royal Navy. (Photo by Jeff J Mitchell/Getty Images)

Technicians check a CRH high-speed train at Shanghai Hongqiao High-speed train base on December 28, 2011 in Shanghai, China. China's railway stations have started today to sell tickets for the 2012 Spring Festival travel season scheduled to run between January 8th and February 16th, centred around the Chinese New Year which this year falls on January 23rd. (Photo by ChinaFotoPress/Getty Images)

Officers react at their graduation ceremony during Iraqi Army Day anniversary celebration in Baghdad January 6, 2015. Iraqi Defence Minister Khaled al-Obeidi said on Tuesday that the Iraqi military has started rebuilding after its near total collapse last summer but that the effort is still in its initial phase. (Photo by Ahmad Mousa/Reuters)

Revellers use water guns as they participate in a water fight during Songkran Festival celebrations at Kowloon City district, known as Little Thailand as there is large number of restaurants and shops run by Thais, in Hong Kong April 12, 2015. The Songkran festival, also known as the water festival, marks the start of Thailand's traditional New Year and is believed to wash away bad luck. (Photo by Tyrone Siu/Reuters)

A reveller reacts during a water fight at Songkran Festival celebrations in Bangkok April 13, 2016. The three-day Songkran Festival starts on 13-15 April annually and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Jorge Silva/Reuters)