Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

In this photo provided by Mickey Nuttall, members of an international team of skydivers join hands, flying head-down to build their world record skydiving formation, Friday, July 31, 2015, over Ottawa, Ill. (Photo by Jason Peters via AP Photo)

A woman runs while another woman ducks down to avoid teargas as police disperse supporters of the opposition Coalition for Reforms and Democracy (CORD), led by former Prime Minister Raila Odinga, during a demonstration against Independent Electoral and Boundaries Commission (IEBC) in downtown Nairobi, Kenya, 09 May 2016. (Photo by Dai Kurokawa/EPA)

A local miner wades through water as he walks down from a mountain in Benguet a day after Typhoon Haima struck northern Philippines, October 21, 2016. Super Typhoon Haima slammed into the northeastern Philippine coast late Wednesday with ferocious winds and rain that rekindled fears and memories from the catastrophe wrought by Typhoon Haiyan in 2013. (Photo by Erik De Castro/Reuters)

Canada's Mandy Marchak (R) is taken down by France's Pauline Biscarat during the final match of the Hong Kong Sevens rugby women's invitational cup in Hong Kong March 28, 2014. (Photo by Tyrone Siu/Reuters)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)