The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

“What created this unusual hole in Mars? The hole was discovered by chance on images of the dusty slopes of Mars' Pavonis Mons volcano taken by the HiRISE instrument aboard the robotic Mars Reconnaissance Orbiter currently circling Mars”. (Photo by NASA/JPL/University of Arizona)

Colorado Gov. John Hickenlooper shows off his socks--one with Democratic presidential candidate Bernie Sanders and the other with Republican candidate Donald Trump – before entering his former brewpub for a book signing event to mark the release of his autobiography Thursday, May 26, 2016, in Denver. Hickenlooper, who is term-limited, is doing book talk rounds this week, reviving speculation that he is positioning himself to join Hillary Clinton's presidential campaign ticket. (Photo by David Zalubowski/AP Photo)

Chieftain Japarupi Waiapi shows a roasted monkey -part of Waiapi's diet, also based in Manioc and fruits- at the reserve in Amapa state in Brazil on October 13, 2017. When Waiapis walks into the Amazon forest surrounding their village, they do not see trees, but a kind of shopping mall providing medicine, food, shelter, tools and weapons all under the eye of multiple spirits. (Photo by Apu Gomes/AFP Photo)

A member of the samba school of the Grupo Especial Academicos do Grande Rio parade during the Carnival celebration at the Marques de Sapucai sambadrome in Rio de Janeiro, Brazil, early 04 March 2019. The samba schools of the Rio de Janeiro Special Groups began their parades on 03 March at the sambadrome, considered the main attraction of the carnival in Brazil. (Photo by Marcelo Chello/EPA/EFE)