Some two thousand runners dressed as Santa Claus make their way through Clapham Common during The London Santa Dash, to raise money for Great Ormond Street Hospital, in London, Britain December 4, 2016. (Photo by Dylan Martinez/Reuters)

Miss Brazil Julia Gama reacts after her team won the tug of war event during the Miss World sports competition at the Lee Valley sports complex in north London, November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. (Photo by Andrew Winning/Reuters)

Canada's Marissa Papaconstantinou makes her way to the finish line after falling in the Women's 200m T44 Final during day ten of the IPC World ParaAthletics Championships 2017 at London Stadium on July 23, 2017 in London, England. (Photo by Peter Cziborra/Reuters)

A woman stands in front of police officers during a Black Lives Matter protest in London, following the death of George Floyd who died in police custody in Minneapolis, London, Britain, June 7, 2020. (Photo by Dylan Martinez/Reuters)

A nurse holds a painting of Prime Minister Boris Johnson clapping with blood on his hands as part of a demonstration of NHS workers at hospitals across London to demand a 15 per cent pay rise by the government in London, Wednesday, August 26, 2020.(Photo by Kirsty Wigglesworth/AP Photo)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.

French fashion model Christiane Richard wears a bikini while drinking her morning coffee, 1950. (Photo by Nat Farbman/Time & Life Pictures/Getty Images)

Models smoke during a break at Sevilla de Boda (Seville Wedding) fashion show in the Andalusian capital of Seville November 27, 2015. (Photo by Marcelo del Pozo/Reuters)