A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A model walks down the runway at the 13th China International Young Fashion Designers Contest during China Fashion Week on March 25, 2005 in Beijing, China. (Photo by China Photos/Getty Images)

Yu Jietao, 26-year-old wood carver, sits in his homemade wooden car along a street in Guangfeng county of Shangrao, Jiangxi province, China February 9, 2015. The car can travel as fast as 30 km (18.6 miles) per hour, local media reported. (Photo by Reuters/Stringer)

A man gestures to a robot at a restaurant in Hefei, Anhui province, December 26, 2014. The restaurant, with a space of 1300 square metres and a total of 30 robots to cook meals, deliver dishes and welcome costumers, was reported to be the biggest robot restaurant in China. (Photo by Reuters/Stringer)

The manager of Jinhua Partytime Latex Art and Crafts Factory wears a mask of U S. Democratic presidential candidate Bernie Sanders as he poses and gives a thumbs-up as during a presentation of products to reporters at his factory's showroom in Jinhua, Zhejiang Province, China, May 25, 2016. (Photo by Aly Song/Reuters)