British television presenters Trinny Woodall (centre right) and Susannah Constantine (centre) lead almost 900 women in throwing their old bras into the air in Rothwell town square in Rothwell, Northamptonshire on May 7, 2007. (Photo by Clara Molden – PA Images/PA Images via Getty Images)

Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

Maura Higgins turns up the heat in red hot Christmas lingerie and kinky thigh-high boots. The reality star, who appeared on UK Love Island in 2019, posed in skimpy underwear from Ann Summers in December 2021. (Photo by Instagram)

Curvy queen Paloma Elsesser, second left, pictured with Bella Hadid, Adut Akech and Taylor Hill in the “Bras, That's Our Thing” campaign for the brand Victoria's Secret on February 17, 2023. (Photo by The Mega Agency)

Zeebra Lisa Thrower, New Zealand is modelled in the Bizarre Bra Section during the 2023 World of WearableArt Awards Night at TSB Bank Arena on September 22, 2023 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images for World of WearableArt)

Joy Corrigan is seen on June 24, 2021 in Los Angeles, California. The 26-year-old American supermodel wore a peach bra and matching shorts with a bright yellow handbag in LA for the Alo Yoga do. (Photo by The Mega Agency)

English actress Helen Flanagan early July 2023 has been mum-shamed by followers after sharing sеxy snaps in her bra. The mum-of-three, 32, enjoyed a cuppa in her bathroom and unbuttoned her pyjama top to reveal her cleavage. (Photo by hjgflanagan/Instagram)

Supermodel Emily Ratajkowski in the last decade of September 2025 raised the temperature as she posed for steamy lingerie snaps to promote her campaign with Lounge underwear. The American businesswomen and producer has faced criticism over the years for her self-defined sexiness and womanhood but leaves little to the imagination as she showcases her seasonal picks from top lingerie firm. (Photo by Lounge/Morgan Maher)