To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

American singer Ciara arrives at the Vanity Fair Oscar party during the 94th Academy Awards in Beverly Hills, California, U.S., March 28, 2022. (Photo by Danny Moloshok/Reuters)

Gold medalist Shelly-Ann Fraser-Pryce of Jamaica celebrates after the Women's 100m Final during the 18th edition of the World Athletics Championships at Hayward Field in Eugene, Oregon, United States on July 17, 2022. (Photo by Aleksandra Szmigiel/Reuters)

English singer Victoria Louise “Pixie” Lott attends the launch of the new Pixie Lott Paint collection at The Cuckoo Club on June 27, 2017 in London, England. (Photo by PA Wire)