A man sledges on Primrose Hill with his daughter and their dog on February 5, 2012 in London, England. The United Kingdom is experiencing heavy snowfall with many areas affected. (Photo by Peter Macdiarmid/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

In this April 13, 2015 file photo, a Thai woman splashes water on people from the back of a truck during the Songkran water festival to celebrate Thai New Year in Bangkok, Thailand.Thailand's military government is putting a dampener on the annual nationwide water fight. Despite Thailand's worst drought in 20 years, the junta says it has no intention of limiting the virtually around-the-clock water throwing that defines the three-day Songkran festival. Instead, it has decided to impose morality measures. (Photo by Sakchai Lalit/AP Photo)

Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

Members of Team Italy are seen underwater as they perform in the synchronised swimming team free routine preliminary at the Aquatics World Championships in Kazan, Russia July 28, 2015. (Photo by Michael Dalder/Reuters)

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)