In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

The World Bodypainting Festival held from July 4 to 6 at Lake Worthersee in Austria's southern Carinthia province included artists from around the world, drawing visitors to the “Mecca of Bodypainting”, according to the World Bodypainting Association. Photo: World Bodypainting Festival 2014. Photographed July 4th in Poertschach am Woerthersee, Austria July 4, 2014. (Photo by Jan Hetfleisch/Getty Images)

A large sand sculpture is seen at the site of Yokohama Sand Art Exhibition – Culture City of East Asia 2014 on July 16, 2014 in Yokohama, Japan. Producer and sand sculptor Katsuhiko Chaen invited artists from around the world including South Korea and China, to recreate the World Heritage and historical buildings in China, Japan and South Korea. The exhibition will be open from July 19 to November 3, 2014. (Photo by Chris McGrath/Getty Images)

A model wears an Apache costume in the kids carnival during The 13th Jember Fashion Carnival 2014 on August 21, 2014 in Jember, Indonesia. The 13th Jember Fashion Carnival (JFC) 2014 theme is “Triangle, Dynamic in Harmony” and consists of ten parades which include Mahabharata, Tambora, Phoenix, Pine Forest, Apache, Borobudur, Flying Kite, Wild Deers, Stalagmite, and Chemistry. This street carnival is claimed to be one of the biggest in the world and comprises more than 850 performers parading along 3.6 km road used as the catwalk. (Photo by Robertus Pudyanto/Getty Images)

Darts fan Nigel Panton in fancy dress ahead Day Eight of the William Hill PDC World Darts Championships at Alexandra Palace on December 28, 2014 in London, England. (Photo by Jordan Mansfield/Getty Images)

Model Ireland Baldwin attends NBC and Time Inc. celebrate the 50th anniversary of the Sports Illustrated Swimsuit Issue at Dolby Theatre on January 14, 2014 in Hollywood, California. (Photo by Dimitrios Kambouris/Getty Images)

A man braces his umbrella while walking through the snow on February 13, 2014 in New York City. Heavy snow and high winds made for a hard morning commute in the city. (Photo by John Moore/Getty Images)

A vegetarian festival devotee gets medical attention after a parade at Jui Tui shrine on September 30, 2014 in Phuket, Thailand. (Photo by Borja Sanchez-Trillo/Getty Images)