To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Iranian Shiite Muslim women gather around a bonfire after rubbing mud on their body during the “Kharrah Mali” (Mud Rubbing) ritual to mark the Ashura religious ceremony in the city of Khorramabad, some 470 kms southwest of Tehran, early in the morning on October 1, 2017. “Khrreh Mali” or “Mud Rubbing” is a ritual that is held in the city of Khorramabad every year to commemorate the seventh century slaying of Prophet Mohammed' s grandson Imam Hussein, in which Iranian men roll over in mud and dry themselves by gathering around the bonfires before flagellating themselves. (Photo by Atta Kenare/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)