While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Tourists dressed in yukatas, a light, unlined, summer kimono made of cotton instead of the traditional silk, climb steps to visit a temple on April 27, 2016 in Kyoto, Japan. Now the seventh largest city in Japan, Kyoto was once the Imperial capital for more than one thousand years, it is now the capital city of Kyoto Prefecture and a major part of the Kyoto-Osaka-Kobe metropolitan area. (Photo by Carl Court/Getty Images)

South Korean rescue members wearing chemical protective suits walk past a monster character (R) during an anti-terror drill as part of a disaster management exercise at the COEX shopping and exhibition center in Seoul on May 20, 2016. South Korea is holding its 2016 Safe Korea anti-disaster exercise this week against terrorist threats and natural disasters. (Photo by Jung Yeon-Je/AFP Photo)

A girl washes the body paint off her arm on the shore of Lake Balaton during the coinciding Strand Festival and B.My.Lake Festival in Zamardi, 110 kms southwest of Budapest, Hungary, 24 August 2016. (Photo by Zoltan Balogh/EPA)

A devotee carrying an idol of the Hindu god Ganesh, the deity of prosperity, jumps into the Sabarmati river to immerse the idol during the 10-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 11, 2016. (Photo by Amit Dave/Reuters)

Women take part in a march in Santiago on October 19, 2016, to protest against violence against women and in solidarity for the brutal killing of a 16- year- old girl in Mar del Plata, Argentina last week The killing, in which the high school student was allegedly raped and impaled on a spike by drug dealers, is just the latest incident of horrific gender violence in Argentina, which has seen more than a year of mass marches to protest brutality against women. (Photo by Claudio Reyes/AFP Photo)

A child coughs as migrants and refugees run away after Macedonian police fired tear gas at hundreds of Iraqi and Syrian migrants who tried to break through the Greek border fence in Idomeni, on February 29, 2016. Greek police said more than 6,000 people were massed at the border, in a buildup triggered by Austria and Balkan states capping the numbers of migrants entering their territory. (Photo by Louisa Gouliamaki/AFP Photo)

A protestor opposed to U.S. Republican presidential candidate Donald Trump's stance on immigration clashes with Trump supporters at a rally in Norcross, Georgia October 10, 2015. (Photo by Tami Chappell/Reuters)