In this Thursday, March 28, 2019, photo, a “golden giant burger” is served at a restaurant of Hotel Grand Hyatt Tokyo in Tokyo. The $900 wagyu (Japanese-produced beef) burger was unveiled to commemorate the era change. What’s in a name? Quite a lot if you’re a Japanese citizen awaiting the official announcement Monday, April 1, 2019 of what the soon-to-be-installed new emperor’s next era will be called. It’s a proclamation that has happened only twice in nearly a century, and the new name will follow Emperor Naruhito, after his May 1 investiture, for the duration of his rule, attaching itself to much of what happens in Japan. (Photo by Kyodo News via AP Photo)

Mazda Motor introduces the company's concept vehicle, Taiki during the press day of the 40th Tokyo Motor Show at Makuhari Messe, on October 24, 2007 in Chiba Prefecture, Japan. (Photo by Koichi Kamoshida/Getty Images)

Tattoo artist Tokyo Hiro draws a scorpion to be tattooed on a customer at the Tattoo the Earth Festival August 9, 2002 in Oakland, California. The Tattoo the Earth festival focuses on the tattooing culture and is the largest tattoo event of its kind. (Photo by Justin Sullivan/Getty Images)

Triumph International's lingere set of bra and underwear come with a lock attached to the shorts and a key for the woman to give the key to her beloved on November 24, 2004 in Tokyo, Japan. (Photo by Koichi Kamoshida/Getty Images)

Japanese Ground Self-Defense Force's 1st Airborne Brigade soldiers board a CH-47 helicopter for parachute drop training during their military drill at Higashifuji training field in Susono, west of Tokyo, July 8, 2013. Japan faces increasingly serious threats to its security from an assertive China and an unpredictable North Korea, a defence ministry report said on Tuesday, as ruling politicians call for the military to beef up its ability to respond to such threats. (Photo by Issei Kato/Reuters)

A girl dances in front of the digital art installation “Light in Dark” created by teamLab, a collaborative of Japanese digital artists, during a special exhibition of “Shake! Art Exhibition! and Learn and Play! teamLab Future Park” at National Museum of Emerging Science and Innovation (or Miraikan) in Tokyo, Japan, 19 January 2015. The exhibition is held through 01 March 2015. (Photo by Kimimasa Mayama/EPA)

Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Members of Japan's idol group “Virtual Currency Girls” wearing cryptocurrency-themed masks perform in their debut stage in Tokyo, Japan, January 12, 2018. Japanese female idols have teamed up to form the ‘Virtual Currency Girls’ group to promote the knowledge of cryptocurrencies through entertainment. Each of its 8 members represents a cryptocurrency: bitcoin cash, bitcoin, ether, neo, nem, ripple, mona, and cardano. (Photo by Kim Kyung-Hoon/Reuters)