While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A 22-year-old woman in a wedding gown is grabbed by Guo Zhongfan, a local community officer, as she attempts to kill herself by jumping out of a seven-storey residential building in Changchun, Jilin province. According to local media, the woman tried to commit suicide after her boyfriend of four years broke up with her, just as they were making plans to get married. The woman did not sustain any injuries during the incident. (Photo by China Daily/Reuters)

Slovenia’s Janja Garnbret climbs during a training session in Verd, some 20 km southwest of Ljubljana, on March 27, 2024. The eight-time world champion is looking to win another gold medal at the Paris 2024 Olympics Games this summer, just like she did in Tokyo 2020 when the sport debuted at the Olympics. (Photo by Jure Makovec/AFP Photo)

A Just Stop Oil demonstrator throws orange confetti on court 18 as he disrupts the women's singles tennis match between Australia's Daria Saville and Britain's Katie Boulter on the third day of the 2023 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 5, 2023. (Photo by Glyn Kirk/AFP Photo)

Two women dressed for a party take photos of each other outside a venue in London, Friday, December 17, 2021. On what would normally be one of the busiest times for pubs and restaurants just before Christmas, customer numbers are down in central London due to concerns about the new omicron variant. Friday night in Central London was muted with one bar saying they have 30 customers inside when there should have been 170, with large amounts of cancellations in recent days. (Photo by Alastair Grant/AP Photo)

People react as the body of a relative is retrieved from the ruin of a building at an area affected by an earthquake in Mamuju, West Sulawesi, Indonesia, Friday, January 15, 2021. A strong, shallow earthquake shook Indonesia's Sulawesi island just after midnight Friday, toppling homes and buildings, triggering landslides and killing a number of people. (Photo by Yusuf Wahil/AP Photo)

Talk about being in the eye of the storm! These stunning snaps show breath-taking storms from an extraordinary up-close perspective. Taken by daredevil storm chaser Dennis Oswald, from Neuss, Germany, the amazing pictures capture spectacular storms from around the globe. Having chased storms for nearly 15 years, experienced Dennis gets right in the action to get these incredible shots. Here: scenic mothership supercell just north of Howard, Kansas. (Photo by Dennis Oswald/Caters News)

Two men try to load their just purchased Samsung 55" TV into a car, at a Best Buy store in Fairfax, Virginia on November 26, 2015, on a Black Friday sale that started a day earlier during Thanksgiving evening. The US holiday shopping season kicks off with "Black Friday" – the day after the Thanksgiving holiday – with a frenzy expected at stores around the country as retailers slash prices. (Photo by Paul J. Richards/AFP Photo)