Kim Kardashian filming scenes for Ocean's Eight in Downtown Los Angeles on March 6, 2017. (Photo by Clint Brewer/Splash News and Pictures)

Model Emily Ratajkowski attends the “Loveless (Nelyubov)” screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Stephane Mahe/Reuters)

A damaged traffic signal is pictured along a street at a residential area flooded by the Kinugawa river, caused by typhoon Etau in Joso, Ibaraki prefecture, Japan, September 11, 2015. Unprecedented rain in Japan unleashed heavy floods on Friday that tore houses from their foundations, uprooted trees and forced more than 100,000 people from their homes. (Photo by Issei Kato/Reuters)

A participant runs towards the waters of the North Sea during the annual New Year's plunge event in Ostend, Belgium, January 2, 2016. (Photo by Francois Lenoir/Reuters)

A couple embraces at the San Fermin festival in Pamplona, northern Spain, July 10, 2016. (Photo by Eloy Alonso/Reuters)

Men selling sheep wait for customers at a local livestock market, ahead of the Eid al-Adha festival, in Lagos, Nigeria September 11, 2016. (Photo by Akintunde Akinleye/Reuters)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A model presents a creation by fashion lable Dimitri at Berlin Fashion Week Spring/Summer 2016 in Berlin, Germany, July 9, 2015. (Photo by Fabrizio Bensch/Reuters)