Michal Navratil of the Czech Republic performs after the men's 27 meter high dive final at the Swimming World Championships in Kazan, Russia, Wednesday, August 5, 2015. (Photo by Denis Tyrin/AP Photo)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Athletes in action during the international parachuting competition Mountain Gravity in Quinto, Switzerland, 27 August 2015. Some 200 participants from all over the world are expected to jump at the event running from 22 to 30 August 2015. (Photo by Samuel Golay/EPA)

Waves breaking at Killiney Beach, Co Dublin, Ireland on Sunday, October 20, 2024. (Photo by Stephen Collins/Collins Photos)

India: A sweeper cleans the side of a road near a replica of the Eiffel Tower amid heavy fog in the early morning in the northern Indian city of Chandigarh January 18, 2010. (Photo by Ajay Verma/Reuters)

A model prepares backstage before the Am/Jasmine collection by Chen Liang during the China Fashion week in Beijing on September 5, 2024. (Photo by Wang Zhao/AFP Photo)