As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

A model showcases designs by Friend Of Mine on the catwalk during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 2, 2011 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

Debri is shown scattered in the carpark of the Albany MegaCentre after a tornado struck the area on May 3, 2011 in Auckland, New Zealand. At least one person has been confirmed dead and there were several people injured after the tornado struck around 3pm.

A general view of the landslide-hit Miancu Village on July 3, 2011 in Maixian County, Sichuan Province of China. Eight people are still missing after a dormitory building of a chemical plant was hit by a rain-triggered mudslide in Maoxian County on Sunday morning. Rescue efforts are underway. (Photo by ChinaFotoPress/Getty Images)

Men watch model trains running along the bar at Bar Ginza Panorama Shibuya Branch on June 3, 2009 in Tokyo, Japan. The bar caters to model train enthusists and customers are able to bring their own model trains to run on the tracks. (Photo by Junko Kimura/Getty Images)

A tiger is painted on the backs of three models at the Three Lanes and Seven Alleys on January 3, 2012 in Fuzhou, China. (Photo by ChinaFotoPress/ChinaFotoPress)