Elsa Rhae Pageler, otherwise known as just Elsa Rhae, has the unbelievable knack for transforming her beautiful face into something incredibly scary. Although she began her career in video editing, and still works as one to this day, she has become infamous for her amazing makeup transformations. She took a stage makeup class as an elective to graduate from her film degree in college and soon realized that it was a passion she didn’t even know she had at first.

With more than 40,000 followers on Twitter and 26,400 fans on Vine, it looks like Marutaro the hedgehog from Japan is one of the most popular hedgehogs on the Internet. And as his owner keeps on posting Marutaro’s pictures online daily, Marutaro’s popularity continues to grow. There are hundreds of cute photographs and videos of this little fellow, but the ones with little paper cut-out faces are probably the cutest. As Marutaro lies on his back, his owner gives him a variety of silly expressions and smiles. The 20 best of them will definitely boost your mood!

Lil Bub is a female “perma-kitten” house cat born with several genetic mutations causing dwarfism, polydactylism and disformed lower jaw. Bub rose to fame online after her owner Mike Bridavsky began uploading videos of her to YouTube in November 2011.

“YagYang”. The Apatani are tribal people living in north east of India in the region of Arunachal Pradesh. Tattooing and stuffing of large nose plugs is the particularity of these women. YagYang 75 years old, her husband passed away few months ago and she feels very alone, during my visit I was very fond of this woman and I wanted to spend some more time with her, so I asked her which was her favorite dish. The next day i returned with the fresh fish, as she mentioned, and when she saw me she was very happy and welcomed me with a big smile. Photo location: India. (Photo and caption by Passarini Mattia/National Geographic Photo Contest)

William Gibson is not one of the authors that spits out novels like a machine – in his long and fruitful career he has only published 11 novels andof short stories and articles in the tens each. Still his impact on modern literature was huge – the “noir prophet” of the cyberpunk subgenre (that he was one of the pioneers of) has predicted the rise of reality television, virtual reality, video games and the internet. He is a Hugo and Nebula award winning science fiction writer, with a special eye for what the future might bring.

Jonny Joo, 23, visits derelict malls, stations, towers and other places because they remind him of Silent Hill – a psychological horror video game which was made into a film. “When I first started exploring places, so many would remind me of the game. It was a world I was kind of obsessed with because of how dark and eerie it looked”, Joo said. His book, titled “Empty Spaces”, will feature 116 images and is being released this week. Photo: A glass-walled corridor at Cleveland's abandoned aquarium in Ohio. (Photo by Jonny Joo/Barcroft Media)

The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)