As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Bikers ride along the High Street as they take part in the Ride Of Respect to raise money for service veterans on April 3, 2011 in Wootton Bassett, England. The ride, which involved 10,000 bikers and started at Hullavington airfield, aims to honour the people of Wootton Bassett and to raise money for the Afghan Heroes charity.

Clouds float over an open field January 3, 2007 in Shirley Heights, Antigua. (Photo by Joe Raedle/Getty Images)

Pakistani supporters of cricketer-turned politician Imran Khan and Canadian cleric Tahir ul Qadri beat a riot policeman during an anti-government protest in Islamabad on September 1, 2014. Hundreds of protesters trying to topple Pakistan's government briefly seized the state broadcaster on September 1, intensifying the political crisis gripping the nuclear-armed nation. Deadly clashes since the weekend have raised the spectre of military intervention which gained ground after one disillusioned opposition leader said the protesters were acting according to a plan devised by the army. (Photo by Aamir Qureshi/AFP Photo)

A driver maneuvers his classic American car along a wet road as a wave crashes against the Malecon in Havana, Cuba on Thursday. Hurricane Sandy blasted across eastern Cuba as a potent Category 2 storm and headed for the Bahamas after causing at least two deaths in the Caribbean. (Photo by Ramon Espinosa/Associated Press)

Actress Ruby Rose, left, recipient of the Stephen F. Kolzak Award, hands her jacket to presenter Taylor Swift during the 27th Annual GLAAD Media Awards at the Beverly Hilton on Saturday, April 2, 2016, in Beverly Hills, Calif. (Photo by Chris Pizzello/Invision/AP Photo)

Palestinian boy Mohamad al-Sheikh, 12, who is nicknamed “Spiderman” and hopes to break the Guinness world records with his bizarre feats of contortion, demonstrates acrobatics skills on a beach in Gaza City June 2, 2016. (Photo by Mohammed Salem/Reuters)