Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Displaced Sunni people, who fled the violence in the city of Ramadi, arrive at the outskirts of Baghdad, April 17, 2015. Iraqi security forces fought Islamic State militants at the gates of the western city of Ramadi on Friday, and local authorities warned it was in danger of falling unless reinforcements arrived soon. (Photo by Reuters/Stringer)

A total lunar eclipse is seen through the old city walls on June 15, 2011 in Jerusalem, Israel. The longest lunar eclipse for a decade took place tonight. A lunar eclipse comes when the sun, Earth and moon line up and Earth's shadow falls on the moon. (Photo by Uriel Sinai/Getty Images)

Photographer Tyler Shields had become comfortable, a feeling he found “terrible” as an artist. He wanted to do something challenging, something that pushed the human boundaries. So he spent a year documenting heights, fear, energy and falling – a series he calls “Suspense”. Photo: “Balloon”. (Photo by Tyler Shields)

Settled snow is seen covering houses and Cecil Peak on New Zealand's lower South Island on November 4, 2011 in Queenstown, New Zealand. The unseasonal weather is not expected to clear until tomorrow, with snow continuing to fall. (Photo by Teaukura Moetaua/Getty Images)