Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A model wears an Apache costume in the kids carnival during The 13th Jember Fashion Carnival 2014 on August 21, 2014 in Jember, Indonesia. The 13th Jember Fashion Carnival (JFC) 2014 theme is “Triangle, Dynamic in Harmony” and consists of ten parades which include Mahabharata, Tambora, Phoenix, Pine Forest, Apache, Borobudur, Flying Kite, Wild Deers, Stalagmite, and Chemistry. This street carnival is claimed to be one of the biggest in the world and comprises more than 850 performers parading along 3.6 km road used as the catwalk. (Photo by Robertus Pudyanto/Getty Images)

Growing cities, overuse of fertilizers and factory wastewater have degraded China's water supplies to the extent that half the nation's rivers and lakes are severely polluted. China aims to spend $850 billion to improve filthy water supplies over the next decade, but even such huge outlays may do little to reverse damage caused by decades of pollution and overuse in Beijing's push for rapid economic growth. Photo: Fishermen row a boat in the algae-filled Chaohu Lake in Hefei, Anhui province, June 19, 2009. (Photo by Jianan Yu/Reuters)