A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A surfer drops in on a large wave at Praia do Norte, in Nazare December 11, 2014. Praia do Norte beach has gained popularity with big wave surfers since Hawaiian surfer Garrett McNamara broke a world record for the largest wave surfed here in 2011. (Photo by Rafael Marchante/Reuters)

Catholic pilgrim Matilde Madalena de Jesus crawls on a rocky trail carrying a bottle of water on her head during the annual pilgrimage of the dead (Romaria dos Finados), in the city of Juazeiro do Norte, Ceara state, in Brazil October 31, 2016. (Photo by Ueslei Marcelino/Reuters)