A participant shows off a belt buckle during the 20th annual Seattle Invitationals, an amateur Elvis impersonator competition, in Seattle, Washington January 23, 2015. The event drew hundreds of spectators for 20 contestants at the Crocodile, a venue in Seattle's Belltown neighborhood. (Photo by David Ryder/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)

In this April 4, 2014 file photo, a community policeman kicks a man who they alledge participated in an ambush against them near the town of La Concepcion, Mexico. The vigilante force was set-up by affected communities opposed to the construction of the La Parota hydroelectric dam. Two vigilantes were injured and one died. (Photo by Bernandino Hernandez/AP Photo)

First Place, Sports Photojournalist Of The Year. One of 24 photos by Patrick Smith, freelance for Getty Images: Sadie Bezzant is crushed by a sheep during the pre-rodeo entertainment of mutton busting during the Strawberry Days Rodeo in Pleasant Grove, Utah. (Photo by Patrick Smith)

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)

Mulan Jamilah, a 6-year-old Bengal tiger, kisses caretaker Abdullah Sholeh, 33, in the garden beside their home on January 20, 2014 in Malang, Indonesia.

In this April 28, 2014 file photo, a woman throws a rock and a bag at police blocking her from getting home in the Huepetuhe district of the Madre de Dios region of Peru. Security forces began destroying illegal gold mining machinery in Peru's southeastern jungle region of Madre de Dios, as authorities began enforcing a ban on illegal mining. (Photo by Rodrigo Abd/AP Photo)