Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.
As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.
Jesinta Campbell arrives at “Bridesmaids” Celebrity Girls Night Out to celebrate the Australian premiere at Event Cinemas George Street on June 14, 2011 in Sydney, Australia. (Photo by Lisa Maree Williams)
A model presents a creation by Maltese hairstylist Marielle Calleja of Prive at the Malta Fashion Awards 2015 at the Marsa Shipbuilding warehouse in Marsa, outside Valletta in Malta, May 16, 2015. (Photo by Darrin Zammit Lupi/Reuters)
A model presenting a creation from Andres Sarda's Fall/Winter 2016 collection prepares to pose for a portrait backstage during the Mercedes-Benz Fashion Week in Madrid, Spain, February 21, 2016. (Photo by Susana Vera/Reuters)
Models wear creations from the Ronaldo Fraga collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Monday, April 25, 2016. (Photo by Andre Penner/AP Photo)
A model slips on the runway while parading an outfit by Australian designer Toni Maticevski at Fashion Week Australia in Sydney on May 15, 2016. (Photo by William West/AFP Photo)
A model wears a creation by Taiwanese fashion house Shiatzy Chen as part of its Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week in Paris, France, Tuesday, October 6, 2015. (Photo by Jerome Delay/AP Photo)