Paris Jackson, left, and Caroline D'Amore kiss in the press room at the MTV Video Music Awards at The Forum on Sunday, August 27, 2017, in Inglewood, Calif. (Photo by Jordan Strauss/Invision/AP Photo)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Kaia Gerber walks the runway during the Moschino fashion show as part of Milan Fashion Week Fall/Winter 2020-2021 on February 20, 2020 in Milan, Italy. (Photo by Pietro D'Aprano/Getty Images)

The Arizona Cardinals cheerleaders perform during the second half of an NFL football game against the Indianapolis Colts, Saturday, December 25, 2021, in Glendale, Ariz. (Photo by Ross D. Franklin/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.