To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

The carcass of a yacare caiman lies in the dried-up river bed of the Pilcomayo river in Boqueron, Paraguay, August 14, 2016. In Paraguay, alongside the Pilcomayo River, black vultures flew over a shrinking pond where a group of crocodilian reptiles known as yacare caimans sought refuge. Water from the river, which divides Paraguay and Argentina in the area of the Gran Chaco, was scarce. This is not an uncommon sight in the region of General Diaz, about 700 kilometres (435 miles) northwest of the country's capital Asuncion, where the Pilcomayo's waters form lakes and streams that give life to capybaras, birds and caimans. (Photo by Jorge Adorno/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)