Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Meet the world's smoothest cuddliest hedgehog. Names after brave hero, but Nelson is completely bald so when curled up he looks like an egg. Doesn't have a single prickle or strand of hair. Thought to be suffering a stress related alopecia following a trauma in the wild. Volunteers have been massaging him for half an hour a day for the last year to encourage spikes to grow. Now given up but he still gets daily massages because he enjoys them so much and to keep his cuddle skin soft and smooth. Unlike his namesake Nelson could not defend himself so will live out his days at the Foxy Lodge Wildlife Rescue in Hemsby, England. (Photo by Jeremy Durkin)

Amundsen-Scott South Pole Station experiences months of darkness. The sun dips below the horizon on March 21, after which follows several weeks of twilight before complete darkness results. Photo taken on June 25, 2009. (National Science Foundation/Jeremy Johnson)

Carine Louis-Jean, 22, poses for a photograph in her destroyed house after Hurricane Matthew hit Jeremie, Haiti, October 17, 2016. “The roof of my house is completely gone and some of walls were destroyed. I have lost everything I had, but I thank God that I have a friend who is letting me stay at her house. I could say I'm lucky, because none of my family died during the hurricane, but I do not think I'm lucky”, said Louis-Jean. (Photo by Carlos Garcia Rawlins/Reuters)

Jeremy Davis (L) demonstrates the operation of the safe room shelter door lock to homeowner Rob Hamlin on June 18, 2011 in Neosho, Missouri. Once thought of as a luxury item there has been a surge of interest from homeowners in purchasing shelters to ride out damaging storms ever since a F5 tornado tore through the town of Joplin, Missouri. Ranging in price from $3,000 to $5,000 homeowners can supplement the cost with a mortgage insurance program offered by the U.S. Department of Housing and Urban Development for installing a safe room built to FEMA specifications. Lawmakers in Alabama have even considered requiring construction of storm shelters in mobile home parks after forty people died in April. (Photo by Julie Denesha/Getty Images)

British singer Rita Ora arrives for the Echo Award at Messe Berlin on April 12, 2018 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)

Jake Paul (left) lands a punch to the face of Anderson Silva during a boxing match at Desert Diamond Arena in Glendale, Arizona on October 29, 2022. (Photo by Mark J. Rebilas/USA TODAY Sports)

Hungarian model Viktoria Varga stunned in a black dress early January 2024. The social media star visited Dubai on holiday. (Photo by vikyvarga/Instagram)