Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

A model walks the runway at the Hakaan Spring Summer 2012 fashion show during Paris Fashion Week on October 4, 2011 in Paris, France. (Photo by Nathalie Lagneau/Catwalking/Getty Images)

A model showcases designs on the catwalk by Manning Cartell during A Review of Australian Fashion Week show as part of Mercedes Benz Fashion Festival Sydney 2011 at Sydney Town Hall on August 27, 2011 in Sydney, Australia. (Photo by Don Arnold/Getty Images)

Supermodel Emily Ratajkowski in the last decade of September 2025 raised the temperature as she posed for steamy lingerie snaps to promote her campaign with Lounge underwear. The American businesswomen and producer has faced criticism over the years for her self-defined sexiness and womanhood but leaves little to the imagination as she showcases her seasonal picks from top lingerie firm. (Photo by Lounge/Morgan Maher)

Models showcase Valentine's Day underwear celebrating the results of a recent survey revealing that men find the lingerie, boxer shorts and vests, the biggest turn on ahead of February 14 Valentine celebrations, at Waterloo on February 2, 2006 in London, England. (Photo by Gareth Cattermole/Getty Images)

Lingerie brand Etam presents its latest Paris fashion show with live music at the Ecole des Beaux Arts, France, September 26, 2017. (Photo by Charles Platiau/Reuters)

A competitor poses on the catwalk during the Miss Bumbum Brazil 2016 pageant in Sao Paulo, Brazil on November 9, 2016. Fifteen candidates compete in the annual pageant to select Brazil's sexiest female rear end. (Photo by Miguel Schincariol/AFP Photo)

The Etam models perform on catwalk during ETAM Show at Flagship Hausmann near Opera in Paris, France on September 29, 2020. (Photo by J.P. Pariente/SIPA Press)