While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A South American marine animal rescue group “S.O.S Rescate de Fauna Marina” is raising a baby La Plata Dolphin (Pontoporia blainvillei) found beached near Montevideo city with its umbilical cord still attached. The group is headed by Richard Tesore who is shown swimming with the baby female dolphin near the seaside resort of Piriapolis in Uruguay.

Pakistani children are seen half buried at seaside during the solar eclipse to in Karachi, Pakistan on 21,June 2020. Some Pakistani people hope that burying is ailing people during solar eclipse. (Photo by Sabir Mazhar/Anadolu Agency via Getty Images)

A crowd of people gathered at the seaside of Udaipur, Digha, India before a cloud burst of rain on May 21, 2022. India Meteorological Department (IMD) has predicted that the Monsoon rain will likely arrive a week early this year due to twin cyclones, Asani and Karim. (Photo by Avishek Das/SOPA Images/LightRocket via Getty Images)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)

Costumed participants of a lacquer and leather ship, the so-called “Torture Ship”, kiss before putting out to Lake Constance for a pleasure cruise at the harbor of Friedrichshafen, Germany, 29 June 2019. Hundreds of leather and rubber fans set sail for the boat trip through the night on Lake Constance. (Photo by Daniel Kopatsch/EPA/EFE)

A ship builder walks past a section of the Oasis Class 3 cruise ship at the STX Les Chantiers de l'Atlantique shipyard site in Saint-Nazaire, western France, February 17, 2015. The Oasis-class III vessel is scheduled for delivery in mid-2016. (Photo by Stephane Mahe/Reuters)

Brazilian top model Gisele Bundchen poses before a fashion show by German designer Karl Lagerfeld as part of his latest inter-seasonal Cruise collection for fashion house Chanel at the Paseo del Prado street in Havana, Cuba, May 3, 2016. (Photo by Alexandre Meneghini/Reuters)