Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A view of balloon depicting an Alebrije, is seen at the 14th Solar Balloon Festival in Envidago December 31, 2014. According to the festival organizers, the Alebrije balloon will be largest replica of an Alebrije. This year features a theme on Mexican history and culture, organizers added. (Photo by Fredy Builes/Reuters)

Actors portraying "corrupted people" participate in the "Unmask the Corrupt" event, organized by the Transparency International non-governmental organization to create awareness on corruption, in Lima, November 12, 2015. (Photo by Mariana Bazo/Reuters)

Two wolfhounds take part in a dogfight in a stadium in the Kyrgyzstan capital Bishkek on November 5, 2017, during fights organized by a local breeders aiming to improve the Asian Shepherd breed, organizers said. (Photo by Vyacheslav Oseledko/AFP Photo)