Zombie Boy, who holds a Guinness World Record for most bones inked on a human body, gave Londoners a fright on October 5, 2016 as he was spotted at commuter hotspots across the capital to promote Thorpe Park’s new Halloween attraction. Canadian born Zombie Boy has 90% of his body covered in tattoos with a value of over $20,000 in total, including an entire skeleton and skull on his face, visited Canary Wharf, Oxford Street and Soho. (Photo by Rex Features)

Fossilized whale bones are on display outside the Wati El Hitan Fossils and Climate Change Museum, a UNESCO natural World Heritage site, on the opening day, in the Fayoum oasis, Egypt, Thursday, January 14, 2016. Egypt has cut the ribbon on the Middle East's first fossil museum housing the world's largest intact skeleton of a "walking whale" in an attempt to attract much-needed tourists driven off by recent militant attacks. The construction of the much-hyped Fossils and Climate Change Museum was covered a 2 billion euros (2. 17 billion dollars) grant from Italy, according to Italian Ambassador Maurizio Massari. Its centerpiece is an intact, 37-million-year-old and 20-meter-long skeleton of a legged form of whale that testifies to how modern-day whales evolved from land mammals. The sand-colored, dome-shaped museum is barely discernible in the breathtaking desert landscape that stretches all around. (Photo by Thomas Hartwell/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.