Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Ray Yang, a celebrity trainer, takes a selfie before the start of a workout session during TV program "The Body Show" at a gym in Seoul, September 19, 2015. Looks no longer centre only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle tone and physical health. As the ideal of beauty evolves in a country that is a trendsetter in cosmetics and the pursuit of plastic surgery, women's fitness has become a growth business, say purveyors of health products, from diet supplements to dumb-bells. (Photo by Kim Hong-Ji/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For most ironing is one of those boring chores we tend to put off doing – but for one teenager ironing has become something of an extreme sport. Kevin Krupitzer, 17, has turned the mundane into the insane by taking his ironing board to the most extraordinary of locations, from the edge of cliff to on board a canoe. The daring teenager travels around his hometown of Gilbert, Arizona in search of the weirdest places to iron. And he has even climbed to the top of a 120ft high rock, dubbed the Totem Pole in Queen Creek Canyon, AZ in pursuit of his bizarre hobby. (Photo by Kevin Krupitzer/Caters News)

In this picture taken on January 11, 2021, young gymnasts train at the Li Xiaoshuang Gymnastics School in Xiantao, Hubei province. This summer's delayed Tokyo Olympics, which are now due to start on July 23, 2021, will be the defining moment for Chinese gymnasts who have trained relentlessly since as young as age four in the pursuit of gold. (Photo by Nicolas Asfouri/AFP Photo)