A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

In this February 7, 2014 file photo, Matt Figi hugs and tickles his once severely-ill seven year old daughter Charlotte, as they walk together inside a greenhouse for a special strain of medical marijuana known as Charlotte's Web, which was named after the girl early in her treatment for crippling severe epilepsy, in the mountains west of Colorado Springs, Colo. Colorado is poised to award more than $8 million for medical marijuana research, a step toward addressing complaints that little is known about pot's medical potential. Among the research projects poised for approval on Wednesday, December 17, 2014, are one for pediatric epilepsy patients, and another for children with brain tumors. (Photo by Brennan Linsley/AP Photo)

People wearing face masks walk through Ginza area on December 27, 2020 in Tokyo, Japan. Japan announced it will close its borders to non-resident foreign nationals from tomorrow until the end of January after two people were discovered to be infected with a new strain of Covid-19 coronavirus that has begun spreading around the world. The country is also grappling with a surge in coronavirus infections, with Tokyo reporting 708 cases today. To date, Japan has recorded 218,453 infections, 3,052 deaths and 3,052 recoveries from the virus. (Photo by Yuichi Yamazaki/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.