Father Christmas arriving at the Arding and Hobbs store in Clapham Junction, London, 2nd November 1926. (Photo by H. F. Davis/Topical Press Agency/Getty Images)

Anne London found her focus at the age of 19 while working for Tippi Hedren, founder of Shambala , a refuge for big cats, elephants and other species located in California. There, as she walked among the animals, she realized that the commercial art field was not for her, and she dedicated her life to bringing about awareness of the plight of endangered wildlife across the globe, and raising money for conservation efforts.

Revellers take part in the Children's Day parade of the Notting Hill Carnival in London, Britain, 28 August 2016. The street festival celebrates this year its 52nd anniversary and more than a million people are expected to attend on 28 and 29 August. (Photo by Will Oliver/EPA)

A policeman stands by a burning car, set alight during a communist march in the East End of London. (Photo by Topical Press Agency/Getty Images). Circa 1936

In this January 7, 2017 photo, Judeley Hans Debel squats down to remove a boot from Tic Tac, holding out his prosthetic leg after his therapeutic riding lesson at the Chateaublond Equestrian Center in Petion-Ville, Haiti. Anne-Rose Schoen, who founded the equestrian center, said perhaps the most important thing about therapeutic riding is it makes youngsters happy in a country where disabled people face enormous challenges. (Photo by Dieu Nalio Chery/AP Photo)

A girl rides on a train as she takes part in the first edition of the No Pants Subway Ride in Bucharest, Romania, Sunday, January 11, 2015. The No Pants Subway Ride is an annual which was started in 2002 by Improv Everywhere in New York, the goal is for riders to get on the subway train dressed in normal winter clothes without pants and keep a straight face. (Photo by Vadim Ghirda/AP Photo)

A white lipizzaner Stallion performs during the Spanish Riding School of Vienna Gala Performance at Wembley Arena on November 24, 2011 in London, England. (Photo by Chris Jackson/Getty Images)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.