“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“Supanova Pop Culture Expo (Supanova) is a fan convention focusing on science fiction and fantasy film and TV, comic books, anime, gaming and collectables. It is held annually in the Australian cities of Sydney, Brisbane, Perth and Melbourne”. – Wikipedia

Photo: Terminator and Wolverine pose for photos during the National Cosplay Championships as part of the Supanova Pop Culture Expo at the Dome at Olympic Park on June 19, 2010 in Sydney, Australia. Cosplayers and comic book and sci-fi fans from across the state gathered to meet like-minded folk and attend guest panels with the stars of some of the popular television shows and publications of the genre. (Photo by Sergio Dionisio/Getty Images)

An Indian artist performs with fire during a procession as part of “Bonalu” festival in Hyderabad, India, Monday, Aug.10, 2015. Bonalu is a month long Hindu folk festival of India's Telangana region dedicated to Kali, the Hindu goddess of destruction. (Photo by Mahesh Kumar A./AP Photo)

An young Indian Jain devotee dressed as Lord Krishna participates in a religious rally organised on the occasion of Mahavir Jayanti in Kolkata on April 2, 2015. The most important religious holiday in Jainism, Mahavir Jayanti celebrates the birth of Mahavira, the last Tirthankara, which is generally accepted as 599 BCE. (Photo by Dibyangshu Sarkar/AFP Photo)

Indian students with face painted pose for a photo during an inter-college face painting competition at the Government Sardar Vallabh Bhai Patel Polytechnic College in Bhopal, India, 17 February 2020. Over fifty people participated in the event and made face paintings on various issues including the coronavirus or COVID-19. (Photo by Sanjeev Gupta/EPA/EFE)

This drone shot shows Indian farmers collecting paddy saplings to replant in a field on the outskirts of Prayagraj, India, Thursday, July 2, 2020. Agriculture is the main livelihood of more than 50 percent of India's population. (Photo by Rajesh Kumar Singh/AP Photo)

In this photograph taken on July 7, 2018, an Indian Buddhist monk plays with the wind amongst prayer flags on a hill overlooking Tnagyud Gompa monastery in Komik in Spiti Valley in the northern state of Himachal Pradesh. (Photo by Xavier Galiana/AFP Photo)

A villager carries wood while a blackbuck runs on a field near Bhetnoi village in Ganjam District, in the Indian eastearn state of Odisha on May 20, 2018. Villagers of Ganjam district due to their traditional religious belief consider blackbucks as incarnations of Lord Vishnu and harbingers of rain. (Photo by Asit Kumar/AFP Photo)