As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Actress Kat Dennings arrives at the premiere of Paramount Pictures' and Marvel's “Thor” held at the El Capitan Theatre on May 2, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Kite enthusiasts fly large kites as part of Manu Aute Kite Day during the Matariki Kite Festival at Bastion Point on July 2, 2011 in Auckland, New Zealand. (Photo by Sandra Mu/Getty Images)

Ke$ha performs live on stage during the second day of the Wireless Festival at Hyde Park on July 2, 2011 in London, England. (Photo by Jim Dyson/Getty Images)

Eight-year-old Niu Dongfang trains at the No. 2 Beijing Shuangqiao School January 13, 2005 in Beijing, China. Most of students in the gymnastics school have to study more than five years from as young as age six before they become athletes. (Photo by Guang Niu/Getty Images)