A US soccer fan cheers during the FIFA World Cup 2014 group A preliminary round match between Brazil and Croatia at the FIFA Fan Fest in Copacabana, Rio de Janeiro, Brazil, 12 June 2014. Brazil won 3-1. The FIFA World Cup 2014 will take place in Brazil from 12 June to 13 July 2014. (Photo by Abedin Taherkenareh/EPA)

Emma Watson attends the Elle Style Awards 2014 at one Embankment on February 18, 2014 in London, England. (Photo by Tim P. Whitby/Getty Images)

South Korean football fans react during a public screening in Seoul of the South Korea vs Russia football match at the 2014 World Cup in Brazil, early on June 18, 2014. (Photo by Ed Jones/AFP Photo)

A fan looks at the Germany flag before the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro July 13, 2014. (Photo by Darren Staples/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

The Solar Impulse 2 airplane, flown by test pilot Markus Scherdel, flies off the coast of Oahu during a test flight from Kalaealoa Airfield in Kapolei, Hawaii, March 3, 2016. The solar-powered plane is ready to continue its revolutionary voyage around the world. After the craft was grounded in Hawaii last July due to overheated batteries, it was repaired and upgraded, and a recent initial test flight proved successful. (Photo by Eugene Tanner/Reuters)

Workers work inside a new Antonov airplane at the Antonov aircraft plant in Kiev, Ukraine, September 7, 2015. State-run aircraft maker Antonov built more than 22,000 units of more than one hundred types and modifications of passenger, transport and special-purpose aircraft, including the world's biggest cargo plane Antonov-225 (Mriya), according to the company's official website. (Photo by Gleb Garanich/Reuters)

Artist Princess Tarinan von Anhalt throws paint into the flow of air coming from the engine of Flexjet’s Learjet 40 XR engine to create a painting on a canvas at Signature Flight Support in West Palm Beach, Florida. The artist associated with the Jet Art Group used the help of Flexjet and their plane to spray paint on a canvas to create distinctive paintings to celebrate the 50th anniversary of Learjet. (Photo by Thomas Cordy/The Palm Beach Post)