To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Jason Garcia poses as The Joker from Batman at the 2015 Comic-Con International in San Diego, California, July 9, 2015. (Photo by Sandy Huffaker/Reuters)

A person dressed like a zombie walks during the 2015 Comic-Con International Convention in San Diego, California July 9, 2015. The pop-culture held at the San Diego Convention Center event runs July 9-12. (Photo by Mario Anzuoni/Reuters)

An Iraqi woman attends a festival commemorating the International Day of Peace in Baghdad, September 21, 2015. (Photo by Thaier al-Sudani/Reuters)