As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

A model showcases designs by Friend Of Mine on the catwalk during Rosemount Australian Fashion Week Spring/Summer 2011/12 at Overseas Passenger Terminal on May 2, 2011 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

“Kim Jong-il, also written as Kim Jong Il, birth name Yuri Irsenovich Kim (according to Soviet records) (16 February 1941/2 – 17 December 2011), was the supreme Leader of the Democratic People's Republic of Korea (North Korea). He was the General Secretary of the Workers' Party of Korea, the ruling party since 1948, Chairman of the the National Defence Commission of North Korea, and the Supreme Commander of the Korean People's Army, the fourth-largest standing army in the world”. – Wikipedia

Photo: North Korean leader Kim Jong Il inspects a military unit in North Korea. (Photo by Korean Central Television/Yonhap)

Mug shot of William Stanley Moore, 1 May 1925, Central Police Station, Sydney. This picture appears in the Photo Supplement to the NSW Police Gazette, 28 July, 1926 captioned: “Opium dealer. Operates with large quantities of faked opium and cocaine. A wharf labourer; associates with water front thieves and drug traders”. (Photo by NSW Police Forensic Photography Archive, Justice & Police Museum, Histiric Houses Trust of NSW)

Vincent Yu is a multiple award winner who won Honorable Mention in the 2013 Photographer of the Year category for Pictures of the Year International. Photo: A statue of Hotei Buddha sits in the debris in the tsunami-destroyed town of Sendai, Miyagi Prefecture, northern Japan Friday, April 1, 2011. (Photo by Vincent Yu/AP Photo)

An Animal Liberation Victoria activist cries as she holds a dead animal at Federation Square on October 1, 2013 in Melbourne, Australia. Over 200 activists gathered with the bodies of deceased animals to publicly grieve their deaths. Animal Liberation Victoria is against the treatment of animals as “property” an promotes a vegan lifestyle. (Photo by Graham Denholm)