Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Children fall as they slide down on a float along a chute to cross a pool of water and foam during the “Letniy Gornoluzhnik” (Summer mountain puddle rider) festival at the Bobroviy Log Fun Park near the Siberian city of Krasnoyarsk, Russia, August 23, 2015. The annual competition marks the end of the summer season at the Siberian ski, rest and entertainment resort. (Photo by Ilya Naymushin/Reuters)

Bar girls entertain Indian men at a bar along the Walking Street where bars and sеx scenes are a commonplace July 31, 2016 in Pattaya, Thailand. Thailand's first female minister of tourism would like the sеx trade that is a huge business in the country to be banned. Tourists flock to Thailand for many sights including beautiful beaches but also for sеx tourism. Cities like Bangkok and Pattaya are well known as hubs of the Southeast Asian sеx trade, despite the fact that prostitution has been illegal in Thailand since 1960. (Photo by Paula Bronstein/Getty Images)

Steampunk enthusiasts attend the sixth annual Haworth Steampunk Weekend in Haworth, northern England on November 25, 2018. The three-day alternative lifestyle festival features: music, dancers, entertainers, burlesque performers, vintage vehicles, a fashion show and a masquerade ball. Steampunk is a subgenre of science fiction or science fantasy that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery. (Photo by Oli Scarff/AFP Photo)

Children's television presenter Evie Pickerill records a piece to camera with puppet “Dodge T. Dog” in the interstage area on Day 3 of Glastonbury Festival 2023 on June 23, 2023 in Glastonbury, England. The Glastonbury Festival of Performing Arts sees musicians, performers and artists come together for three days of live entertainment. (Photo by Leon Neal/Getty Images)

A pet dog reacts while wearing a “Voltes V” themed costume during a “Pawshion Show” to mark World Animal Day in Marikina City, Metro Manila, Philippines 04 October 2023. A village in Marikina enjoined owners and animal lovers to play dress-up with their pets and participate in a fashion-show themed activity to entertain the community on World Animal Day and mark the feast day of St. Francis of Assisi, the patron saint of animals in the Roman Catholic religion. (Photo by Rolex Dela Pena/EPA)

A Chinese stripper dances during a funeral in Handan city, Hebei province, China on March 2015. The Chinese Ministry of Culture has announced plans to work closely with the police to eliminate risqué performances, including strippers, at funeral. The aim of such entertainment is to draw more mourners to the ceremony. (Photo by Imaginechina/Rex Features/Shutterstock)