While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

Cuban-American artist Jorge Rodriguez-Gerada's six-acre sand and soil “facescape” stretches across the JFK Hockey Field on the north side of the Reflecting Pool along the National Mall October 1, 2014 in Washington, DC. Titled “Out of Many, One” and composed of 2,500 tons of sand, 800 tons of top soil and eight miles of string, the piece is the artist's interpreative blending of 30 different men's faces. Rodriguez-Gereda used high-precision global positioning satellites to place 10,000 wood pegs as waypoints for the giant face. The piece will be open to the public beginning October 4 and will eventually be tilled back into the earth. (Photo by Chip Somodevilla/Getty Images)

Peacocks are seen covered in bags as a protection of their plume during transportation, in Xiangyang, Hubei province, China April 12, 2017. (Photo by Reuters/Stringer)

The moon rises over people gathered on Glastonbury Tor ahead of tomorrow's Blue Moon on July 30, 2015 in Somerset, England. The full moon appearing on July 31 will be what's called a Blue Moon, which refers to the second of two full moons appearing in the same calendar month. The last time this happened was in 2012 and there isn't due another until 2018. (Photo by Matt Cardy/Getty Images)

Barny, the Harveys Brewery dog has a sniff of a pint of beer at the Great British Beer Festival, at Olympia in London, Tuesday, August 11, 2015. The five day event is organised by the Campaign for Real Ale (CAMRA), with over 900 real ales, ciders, perries and international beers on offer. (Photo by Kirsty Wigglesworth/AP Photo)

French actress Frederique Bel arrives for the NRJ Music Awards ceremony at the Festival Palace in Cannes December 13, 2014. (Photo by Eric Gaillard/Reuters)

The Chilean ship “Skorpios II” is seen after it ran aground in “Maillen” island, near Puerto Montt, south of Santiago, in this handout picture from the Chilean Navy, February 5, 2015. According to the Chilean Navy, the ship's 89 passengers and 31 crew members were all evacuated and no oil spills or casualties were reported. (Photo by Reuters/Chilean Navy)