“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Last Friday, in Afghanistan's mountainous northeastern province of Badakhshan, an enormous landslide took place, burying much of a small village, and killing hundreds. Officials say that at least 300 residents of Abi Barik village were killed, but are uncertain about exact numbers, cautioning that the final number could be 500 or more. Rescue teams gave up hope on Saturday of finding any survivors, focusing energy on helping the hundreds suddenly made homeless. Many of the surviving families have struggled to get aid. Some have gone to nearby villages to stay with relatives or friends, while others have slept in tents provided by aid groups.

A worker stands by a historic building as it is moved down the block on wheels on New York Avenue to make way for a new construction July 28, 2014 in Washington, DC. A team from Expert House Movers have been moving the historic building near 4th Street which is one of the largest structures in the DC area to be moved. (Photo by Brendan Smialowski/AFP Photo)

Visitors to the Nightmare Fears Factory in Niagara Falls, Canada, are obliged to navigate their way round the supposedly haunted building in total darkness while live actors jump out of them. The Nightmare Fears Factory team have been using hidden cameras to take pictures of their guests' terrified reactions, which they've then posted on the company's Facebook page. And it turns out they're all pretty funny. (Photo by Nightmare Fears Factory)

Members of the Castellers “Vila de Gracia” start forming their famous human tower called “castell” in the Barcelona neighborhood of Gracia, Catalonia, Spain on Sunday May 19 2013. A “castell” is a human tower traditionally built during festivals in many places in Catalonia. At these festivals, several "colles" or teams compete to build the most impressive towers they can. (Photo by Emilio Morenatti/Associated Press)

Soccer is played on a television mounted in a workshop in the Willets Point area of Queens in New York October 27, 2015. Willets Point, also known as the Iron Triangle, is an industrial precinct that sits in the shadow of Citi Field, home of the New York Mets baseball team. Many businesses within Willets Point employ a largely immigrant workforce. (Photo by Andrew Kelly/Reuters)

A couple takes a photo outside the MUJA (Jurassic Museum of Asturias) in Colunga, northern Spain, November 6, 2015. The scientific team of the Jurassic Museum of Asturias (MUJA) presents their latest studies on the fossil of a Ichthyosaur, which acccording to them is the most complete found in the Iberian Peninsula and one of the few in the world. (Photo by Eloy Alonso/Reuters)

A contestant of the World Beard And Mustache Championships poses for a picture during the opening ceremony of the Championships 2015 on October 3, 2015 in Leogang, Austria. Over 300 contestants in teams from across the globe have come to compete in sixteen different categories in three groups: mustache, partial beard and full beard. The event takes place every few years at different locations worldwide. (Photo by Jan Hetfleisch/Getty Images)