NEPAL: A devotee is smeared with a vermillion powder while celebrating the “Sindoor Jatra” vermillion powder festival at Thimi, in Bhaktapur, Nepal, April 14, 2016. (Photo by Navesh Chitrakar/Reuters)

A Miniature Dachshund (L) wears a duck bill-shaped dog muzzle while sitting in a stroller with another Miniature Dachshund at the “Interpets” international pet fair in Tokyo, Japan, April 2, 2015. (Photo by Kiyoshi Ota/EPA)

A goat named “White On The Right” bleats as it is paraded with other goats prior to a race during the annual Easter goat racing event at the Mount Pleasant recreation ground in Tobago April 6, 2015. (Photo by Andrea De Silva/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.